Your Earned Search
programme.
Research, foundations and PR delivery in one managed service. This guide describes the standard scope. Your written proposal confirms the contracting entity, named lead, dates, access, deliverables, fees and any changes before work starts.
Visibility Diagnostic
£1,500 plus VAT · one off · 10 working days after complete onboarding. One brand, one domain, one target market and one language. We agree the business objective and the definition of a useful result before measurement begins.
- One 60 minute discovery interview and one approved brand facts sheet.
- 40 agreed buyer questions spanning discovery, comparison and decision making; up to three competitors.
- Three agreed AI search surfaces. Each question is observed three times across the baseline window: 360 planned observations in total. Unavailable answers are logged and excluded from completed observation denominators.
- Identity and factual consistency review, including up to five important profiles and Knowledge Panel readiness.
- Technical and content review of up to five priority pages. This is a diagnosis and fix list, not a full website rebuild or code implementation.
- Up to 25 cited source URLs reviewed for relevance, factual coverage and opportunities.
- A prioritised action plan, one campaign brief and a 45 minute readout.
The diagnostic fee is credited against the first instalment of a 90 day programme agreed within 30 days of its readout. There is no obligation to continue.
90 day Earned Search programme
£10,500 plus VAT in total, paid in three monthly instalments of £3,500. The diagnostic is included. If a qualifying diagnostic has already been paid, its £1,500 credit reduces the first programme instalment to £2,000; the overall combined fee remains £10,500.
- The full diagnostic and an agreed baseline, refreshed if the underlying market or method has materially changed.
- Up to eight specialist hours implementing an approved list of light technical and entity fixes. Work on client systems requires suitable access, a backup and an agreed change list. Unused hours do not expand another deliverable automatically.
- Two PR campaigns. Each includes up to two developed angles, an evidence check, one approved media pack, a relevant target list of up to 40 contacts, an initial pitch and one follow up round. Targeting is determined by relevance.
- Three owned content pages or substantial updates, up to 1,000 words each, with two consolidated revision rounds per item.
- Six approved expert commentary responses to suitable opportunities. Where an appropriate live opportunity is unavailable, the response is prepared as a reusable, approved commentary asset.
- Reports at baseline, day 30, day 60 and day 90 using the same agreed measurement design; up to 360 observations in each formal wave.
- A named lead, fortnightly delivery updates, one 30 minute review per month and a final 45 minute decision meeting.
Coverage, backlinks and particular publications depend on editorial decisions. Campaign delivery is included; placement counts, AI recommendations and commercial results are not promised.
How delivery works
| Stage | What happens | What you receive |
|---|---|---|
| Onboarding | Confirm scope, payment, decision maker, expert, evidence and access. | Signed scope, access list and agreed dates. |
| Days 1 to 10 | Interview, facts review, question map, baseline and diagnosis. | Facts sheet, baseline archive, priorities and campaign brief. |
| Days 11 to 30 | Approve and implement priority fixes; develop first campaign and owned content. | Change log, approved assets and first progress report. |
| Days 31 to 60 | Launch the first campaign, respond to opportunities and develop the second. | Outreach and coverage record, content and repeated observations. |
| Days 61 to 90 | Deliver the second campaign, complete scoped content and assess the evidence. | Final report, evidence archive, handover and recommendation. |
Days are calendar days within the programme; the diagnostic service standard uses working days. The programme starts when onboarding is complete. Client approvals are requested within three working days. Delays, changes and third party dependencies are recorded and any resulting date changes are agreed in writing.
What the report measures
We distinguish brand mentions, linked citations, explicit recommendations, factual accuracy and identifiable traffic or enquiries. Each observation records the question, surface, model where available, locale, date, answer and source URLs. We do not mix API samples and consumer interface samples without labelling them.
The same questions are used across formal comparison waves. We report completed counts and unavailable results, explain changes in method and save the source evidence. A difference between two waves is an observed change; it is not, by itself, proof that PR caused it.
Commercial reporting depends on analytics and CRM access. Identifiable AI referrals, self reported discovery and qualified enquiries are shown separately. Automated or incentivised test traffic is excluded from organic demand and lead results.
Commitments and specialist work
Every proposal sets deliverable acceptance criteria, responsibilities and the remedy if agreed work is not delivered. We can commit to the scoped work and transparent reporting. Google and AI platforms determine panel display, indexing and generated answers.
Knowledge Panel readiness is included in diagnosis. Specialist implementation, claiming or corrections are separately scoped after an eligibility and supplier review. A Knowledge Graph identifier is not the same as a panel displayed for an ordinary search. A panel is not a guarantee of an AI recommendation.
What is outside the standard fee
Commissioned surveys, paid media or placements, influencer fees, extensive website development, new websites, complex migrations, translation, additional markets, crisis response, legal disputes, specialist panel implementation, supplier retainers and work beyond the agreed limits. Any additional cost needs an approved written quote.
What the client provides
An authorised decision maker, available subject expert, evidence supporting claims, timely consolidated approvals and appropriate access. The client retains ownership of its domain and accounts. Access is limited to the work and removed when no longer needed.
At day 90
The programme ends. You receive the agreed assets, reporting and change log, subject to the signed agreement. Renewals and further campaigns need a new scope and fee. No automatic ongoing retainer is implied.