Find the questions.
Understand the prompts, competitors and sources that matter to your customers.
PR-LED. AI-READY.
Your next
customer is
asking AI.
Make your brand part of the answer.
We turn PR expertise into campaigns built for a new era of discovery.
Human expertise. Earned authority. Measurable progress.
THE DISCOVERY NETWORK
01 / INPUTOriginal research↗
02 / AUTHORITYExpert voices↗
03 / REACHEarned coverage↗
HUMAN EXPERTISE → AI DISCOVERYILLUSTRATIVE MODEL
WHERE YOUR CUSTOMERS
ARE FINDING ANSWERS
ARE FINDING ANSWERS
ChatGPTperplexityGemini ✦Google AIClaude
+ 01 / A NEW SEARCH LANDSCAPE
Visibility isn’t given.
It’s earned.
A dashboard can show you the gap.
A great PR team can help you act on it.
We connect AI visibility research with original ideas, credible evidence and editorial judgement. From the questions your customers ask to the stories that give your brand a reason to be mentioned.
Inside an Earned Search campaign ↗Earn the attention.
Create research, stories and expert perspectives with a reason to be covered.
Track the change.
Retest a consistent set of questions. Use what you learn to shape the next campaign.
+ A CLEAR FIRST STEP
Know the gap.
Put a team on it.
A focused diagnostic, followed by a defined programme of foundations, content and PR. Start with the work your brand needs.
Find your next move.
£1,500one off · plus VAT
A practical diagnosis for one brand in one market. Delivered within 10 working days of complete onboarding.
- 40 agreed buyer questions and three competitors
- Three agreed AI search surfaces, with repeated observations
- A verified brand facts sheet and identity review
- Technical review of up to five priority pages
- Review of up to 25 cited sources
- Prioritised campaign brief and a 45-minute readout
THE DELIVERY PROGRAMME
02 / 90 DAYS OF EARNED SEARCHBuild the evidence.
£3,500per month · three months · plus VAT
£10,500 for the complete programme, including the diagnostic. A named lead connects research, foundations and PR delivery.
- The full diagnostic and agreed baseline
- Up to eight hours of priority technical and entity fixes
- Two developed PR campaigns with targeted outreach
- Three owned content pages or substantial updates
- Six approved expert commentary responses
- Baseline, day 30, day 60 and day 90 evidence reports
- Fortnightly delivery updates and a final review
Scope and timing are confirmed in your proposal. The programme ends after 90 days; continuation needs a new agreement.
Read the full scope ↗+ 02 / CONNECTED CAPABILITIES
The insight.
The story.
The delivery.
A complete campaign discipline.
One PR team connecting the dots.
From first question to next move.
START WITH THE RIGHT QUESTIONS↗
See the conversation you’re missing.
We map relevant customer questions, sample AI answers and examine the sources being cited. The result is a focused picture of where your brand stands and what to investigate first.
- A defined prompt set and competitor baseline
- A review of mentions, citations and brand accuracy
- A prioritised campaign opportunity brief
THE OUTPUTA clear starting point. A practical first move.↗
+ HUMAN EXPERTISE. NEW POSSIBILITIES.
New technology.
Real PR craft.
The way people discover brands is changing. A credible story still matters.
Our approach puts PR expertise to work: editorial judgement, original research, expert commentary and thoughtful outreach. People accountable for the work, with a clear plan for what happens next.
+ CONNECT THE EVIDENCE
A clearer brand.
A stronger foundation.
Help people and search systems understand who you are, what you do and why your expertise matters.
We check your core facts, website and important profiles for gaps and contradictions. Relevant research, founder expertise and earned coverage then become a connected body of evidence.
Get the facts straight.
Names, services, experience and credentials, supported by evidence and approved by you.
Make the sources agree.
Clear information on your website and relevant profiles, with accurate structured data where appropriate.
Assess the panel opportunity.
Knowledge Panel readiness is part of the diagnostic. Specialist implementation is scoped separately after an eligibility review. Google decides when a panel appears.
+ 03 / EVIDENCE OVER ASSUMPTIONS
Progress you
can see.
What we delivered. Where you appeared.
What it led to. Three distinct measures,
one clear view.
The work.
Research, approved content, outreach and coverage. A clear delivery record, with source links where available.
Activity & outputs↗
The presence.
Brand mentions, cited sources and accuracy across an agreed sample of prompts, with model, date and method recorded.
Mentions & citations↗
The outcome.
Where analytics allow, track identifiable AI referrals and enquiries. Be clear about attribution gaps and wider business impact.
Traffic & enquiries↗
Visuals illustrate measurement categories, not client results. AI answers vary by model, prompt, location and time. We report observed changes; we don’t guarantee inclusion, rankings or revenue.
+ A DEFINED 90-DAY PROCESS
Clear work.
Visible progress.
See the delivery detail ↗Diagnose and baseline.
Approve the facts, questions, competitors and measurement method. Review access and agree the highest-value gaps.
Fix the foundations.
Complete agreed priority fixes, develop the first content and campaign, and get factual and creative approval.
Earn the attention.
Launch targeted PR, publish approved owned content, respond to relevant opportunities and log the evidence.
Retest and decide.
Deliver the second campaign, compare repeated observations and agree the next move from the work and results.
We measure from the start, with formal reviews at days 30, 60 and 90. Timing begins once onboarding is complete; client and third-party dependencies are recorded.
+ KNOW WHAT YOU ARE BUYING
Clear scope.
Straight answers.
Is this software or a managed service?+
Earned Search is a managed service. A team researches, develops and delivers the programme using suitable measurement tools. Your proposal names the lead, outputs, approvals and reporting dates.
What can you commit to?+
We commit to the agreed work, a named lead, documented approvals and transparent evidence reports. Your proposal sets the acceptance criteria and remedy for undelivered work. AI mentions, citations, recommendations, sales and Knowledge Panel display are controlled by third parties and are not guaranteed.
Can you help with a Google Knowledge Panel?+
Yes. We assess identity, factual consistency and supporting sources. Where specialist work is appropriate, we scope it separately after an eligibility review. A Knowledge Graph identifier, a publicly displayed panel and an AI recommendation are different outcomes.
What does a PR campaign include?+
A brief and evidence check, up to two developed story angles, one approved media pack, a relevant target list, a pitch and one follow-up round. The programme includes two campaigns and six approved expert commentary responses. Editorial interest determines coverage; paid placements are not included.
What do you need from us?+
A decision maker, an available subject expert, reliable supporting evidence, agreed analytics access and timely approvals. We request only the access needed for the agreed work. Delayed inputs can move the schedule.
What happens after 90 days?+
You receive the final report, evidence archive and recommended next actions. The programme ends after 90 days. Any continuation, specialist work or additional markets are agreed and quoted separately.
+ THE NEXT ERA OF DISCOVERY
Be part of
the answer.
Your expertise. A stronger story.
A place in the conversation.